Micromax continues to expand its hold in the Indian market and has now acquired 22% in Indian market share in the second position according to the latest IDC numbers.This Domestic vendor shipped over 2 million smartphones and has recorded a growth of more than 4% in Indian market from 18.8% now has increased to 22%. Samsung currently leading with 26% of the market share in India.
According to IDC report also suggest that Phablet's account for the maximum growth in Indian smartphone market, Phablet share has increased to 30% of the smartphone market in the quarter. Micromax now aims to cross $1 billion revenue mark through its new products,distribution and marketing strategies.
Micromax devices are affordable devices including smartphone,phablets and tablets. The micromax recently launched canvas Doodle 2, which is priced at Rs:-19,990/-INR and this device is the company's costliest phone offering so far.
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